7 Online marketing strategies to help you develop a solid online marketing plan for your business.
Did you know that there are numerous ways to market a business online and offline, however the trick is knowing which one of these marketing efforts are going to give you the most return. Read that again as this point is very important!
Oftentimes you will spend numerous amounts of time and money in an area of marketing that just does’nt give you much return for your time, effort and money. No matter how much money or time you spend on these online marketing strategies, you will come away thinking it was a waste of time and money in most cases.
Not all marketing efforts are the same though…the secret to marketing effectively is finding out which area of marketing works the best for your particular business model!
To continue working in the areas that take away from the overall potential of successfully promoting your business is crazy.
I know it’s hard to measure when it’s time to give up on a markeing effort you had thought might work. However that’s the key point here. You need to be able to measure your success in any marketing plan that you develop, to know what is working and what is just a waste of your valuable time.
That’s why you really need to establish a solid online marketing strategy and not just try to throw mud at the wall and hope that it’s working.
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So what do you do when there are so many different ways to market online? The key here is to do some research on your type of business, as well as your competitor’s and find out what types of marketing they are having success with online. Try to implement a couple of these areas of marketing into your own online marketing business plan.
Some of the areas that are very popular for marketing a business online these days are video marketing, marketing on FaceBook and Twitter, Pinterest, Linkedin, Google Plus and Instagram. You can also promote your business on related forums and on slide sharing sites to receive free traffic to your website.
If you really want to you can also write a book about your business and promote that book throughout the web. I could go on and on there are so many different marketing platforms online…you could start a webinar or you could have some audios on your web site, you could do almost anything online to market your business these days.
Some of these marketing ideas will give you a trickle of traffic to your web site and others will bring in a lot of traffic to your website and the key as I have said before is knowing which one is working.
If you don’t have an online marketing presence at this point, here is where you should start with your online marketing strategy.
Check Out These 7 Online Marketing Strategies I Have Listed Below
Tip #1: Make a list of all your existing online marketing initiatives.
List everything from your website to any online relationships you might have already established with other businesses. Do you have any social media accounts for your business? List them here.
Tip #2: Decide what marketing avenues fit best with your business model.
Make a list of well known online marketing avenues such as FaceBook, Google Plus, Twitter, Video marketing, Twitter, etc. etc, and decide whether you think your business model would be a good fit. Only pick one or two to start.
Tip #3: Develop Relationships With Other Related Businesses…Cross Promote Whenever Possible
It’s always a good idea to know where you can cross promote with other businesses that are in the same niche as you are so that you can get quality backlinks to your website or work with them to promote both your businesses. A good example is if you sell baby clothes you would want to see if you could develop relationsips and cross promote with some of the mom blogs, forums and online baby realted businesses.
Tip #4: Build A Quality Website – without a doubt the biggest area where you can make a difference online is to have a very professional looking website.
Initially your website should have a lot of useful content on it so that is is recognized by google as being a quality web site making it so that eventually you will attract people to your website organically due to google ranking your web site on the top of the search results. Once you get visitors to your web site you should be focused on getting return visits and encouraging your website visitors to share your content. You might also want to let this point the collecting e-mail customer complaints address is so that you can have and list that you can promote two in the future.
Tip #5 Produce Only Top Quality Online Content
At this point you’ll want to have all your ducks in a row and you’ll want to make sure that anything that you put out online whether it be an article, a video, an advertisement or even a comment, is nothing but top quality content, as it reflects back on your business.
Tip #6 Keep A Close Eye On Your Businesses Online Reputation
Due to the importance of reputation management its key that you make sure that any of your business information is correct and that if you have any online conflicts (customer complaints) or information that is not correct, that you handle complaints immediately and correct any outdated information. Bad reviews can spread on the internet like wildfire!
You’ll also want to make sure that any information that’s on the Internet in regards to your business address, presentation and contact information is consistent across the board. That means that you’re always using the same logo, the same business colors, the same address, the same phone number, and so on, you get the picture. You don’t want to confuse your audience.
Tip #7 Don’t Be Afraid To Ask For Help
Lots of businesses fail at online marketing simply because they were afraid to ask for help. There is a wealth of information available online that you can search for yourself, but wouldn’t it be much more cost effective and less time consuming if you could get your hands on online marketing courses that would easily map out the steps to each of the marketing platforms for you? A good example is if you are wanting to market your business on Facebook, this course maps it out for you to follow step by step.
Also if time is an issue then you can hire someone with FaceBook Marketing knowledge or someone who is a Pinterest expert to do these steps for you!
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My Final Words On Initiating These 7 Online Marketing Strategies
I know that you want to have a successful online marketing experience that ensures results…so start promoting your business online with a well thought out online marketing plan that doesn’t overwhelm you. You’ll soon see some results based on the effort that you are willing to put into building an online marketing strategy and following these online marketing strategies.
